Writing Dynamics™

"Writing Dynamics is the only training programme I have ever attended that I use on a daily basis. Every email, report and written communication I prepare is influenced by the skills I learned. I cannot recommend this course highly enough." - UK NHS Practitioner

Who is it for?

Regardless of your role or industry, you'll need to write. While AI can help generate content, it often lacks the depth and impact necessary to make your document engaging. That's why Writing Dynamics™ is critical for career success.  It doesn't teach you how to use AI; instead, it teaches you how to plan, draft, and edit - like a professional writer. Helping you refine and perfect your handwritten or AI-generated content to ensure it's both effective and engaging.

Previous attendees of Writing Dynamics™ have written a wide variety of technical and non-technical business documents for physical and online use, including: 

Is it suitable for leaders?

People judge you by your writing. Good writing is a leadership and life skill. As well as writing (and speaking) well, leaders need to lead and influence by example; be clear and concise; get to the point, without being rude; and avoid basic mistakes.

How Writing Dynamics™ transforms AI-assisted business writing

AI lacks human judgment. It often produces content that's unfocused or even misleading. Without a strategic approach, businesses risk using AI-generated content that fails to engage, persuade or align with their brand voice. Writing Dynamics™ helps you:

• Plan and create audience-focused content, enabling you to ask AI better questions for more effective outputs.
• Use AI as a tool to ensure your writing remains authentic, engaging, and impactful.
• Master the human touch of editing - so your AI-enhanced content is clear, impactful and effective.

What's it about?

This practical two-day business writing workshop teaches participants the secrets of achieving written skills of the highest quality while saving time by following a special system developed and used by writers.*

The workshop demonstrates how to enhance the impact of the written word by selecting an effective writing strategy, managing the reader's attention, and utilising innovative techniques to highlight the benefits of the subject for the reader. The three-stage writing system helps you to PLAN using creative and structured thinking, DRAFT in record time and EDIT for impact.

*Award-winning writer and designer Roger Davies designed the workshop. It is based on 35 years of experience in writing books, editing professional magazines, scripting articles and marketing brochures. Roger Davies is also co-author of the internationally acclaimed Think On Your Feet® communications workshop.

What will you get out of it?

Writing Dynamics™ shows you how to:

• Get your readers' attention.
• Ensure your key messages are understood.
• Save you and your reader time.

• We'll be working on the theory, and you'll be writing throughout the workshop, putting the theory into practice. 
• You'll learn how much time to spend on thinking about and planning your writing by doing!
• You'll write your document, without fear of mistakes, grammatical errors or how the document looks.
• Finally, you'll be able to edit your document with professional, real-time feedback.
• We'll also explore some common issues and fears that arise when writing. The trainer will then offer suggestions and solutions to solve these writing challenges.

Come prepared with:

• Examples of documents which you have written (printed and double-spaced).
• Issues you confront when writing.
• Specific types of documents that you need to present clearly.

You'll receive the most comprehensive workbook and toolkit on the market. 

What will your organisation get out of it?

Increased productivity:

• Faster writing.
• Improved accuracy and efficiency.

A positive reputation:

• Consistent quality from internal and external correspondence.
• Raised levels of writing standards in the organisation.
• Increased morale - people often dislike writing, but you are investing in training and development that provides them with practical workplace skills.

• Avoid costly errors.
• Eliminate delayed response time in critical situations.

• Working from the same system and to the same standard.
• Able to help each other out.
• Able to edit others' documents.

Typical workshop outline

Workshop open and introduction

• Learning the three stages of our 'tried and tested' system.
• Applying The Five-Step Writing Process™ to all forms of writing.
• Using our tips to save time and improve quality.

Stage 1: Planning to save time and improve quality

• Clustering and brainstorming to get you started.
• Sequencing your ideas by 'outlining'.
• Choosing a structure to persuade your reader.

Stage 2: Drafting to prevent writer's block and save time

• Managing your time.
• Drafting quickly and easily.
• Structuring your draft into sentences and paragraphs.

Stage 3: Editing to get and keep the reader's attention

• Becoming your own editor.
• Applying the Editor's Obsessions™ for professional results.
• Using the One-Minute Editor™ for quick quality checks.
• Managing text for clarity, impact and persuasion.
• Applying the axe for simple, precise results.
• Creating energy to engage your reader.
• Adding movement to your message.
• Giving your text visual impact.
• Telegramming for sharper focus and key messaging.

Stage 4: Personal feedback

• In addition to these modules, each participant will benefit from direct, personal feedback on their own writing. We ask each participant to bring along samples of their own writing for review, evaluation and advice.

"I am answering the questions raised at our conference a few weeks ago, I am using 'grouping' and 'general to specific' in my responses. I am editing passive statements. I realised I had improved when I sent my first email to my proof-reader and he came back with no changes. This has never happened before. Hope you can sense my excitement from my email. I am on a roll!" - Transformation Team, Financial Services

Workshop requirements

There is no pre-course work. You will need to bring at least one recent document that you have written, ideally 1-2 pages long, that you will edit during the workshop. We suggest bringing a long letter, emails or a section of a report you have written.  We'll let you know what format to bring these documents in on your joining instructions.

Duration, delivery methods and languages available

Indigo is proud to be an official licensed provider of Writing Dynamics™. It is a practical two-day workshop that is available as:

• Public workshops online (Zoom and Microsoft Teams) and face-to-face in the UK (London, Manchester and Edinburgh).
• Online learning or face-to-face at your choice of date and location, worldwide, if you have a group or team to train.
• One-to-one coaching.

Delivery can be split into multiple days or sessions.

Writing Dynamics™ can also be combined with your existing programmes to ensure you provide the best training, resulting in the most efficient verbal communication from your people.

"I just wanted to say how successful I found last week's course. I had wanted face-to-face, but eventually relented for an online version. The experience was fantastic. The breakout rooms have a feeling of 'intimacy' I imagined only possible with a face-to-face course. Well done indigo, and thank you!" - Consultancy Director attending Writing Dynamics™ online Workshop

Training for trainers

Accrediting your own trainers is the most cost-effective way to offer Writing Dynamics™ within your organisation. After attending the workshop as a delegate, you or your in-house trainers will be taught by some of Indigo's recognised Master Trainers, who have been specially authorised to train these programmes to other trainers, to the highest standard. Once successful, you will be authorised to dovetail our award-winning programmes into your organisation's plans, at a fraction of the normal cost.

• Find out more about the public Trainer Accreditation.
• Find out more about the steps you need to take to become an Accredited Trainer.
• Enquire about training for trainers.

Indigo Business Services is proud to be a:

Official UK Distributor

Indigo Business Services Limited is the exclusive UK Distributor for Think on Your Feet® International and McLuhan & Davies Communications, Inc. Our trainers are all licensed to deliver training using original licensed materials. Read more in our press release: Indigo Business Services Named Exclusive UK Distributor for Think on Your Feet®.

"As soon as you move one step up your company hierarchy, your effectiveness depends on your ability to reach others through the spoken or written word." - Peter Drucker